“Be My Own Boss” Continues to Rank as No. 1 Motivation in Small-Business Ownership Survey
The pandemic has not changed the primary drivers of business ownership — independence and controlling your own destiny remain the most powerful motivations for owning a business. In fact, working for oneself is the No. 1 reason cited by entrepreneurs researching ownership across the leading network of online franchise information directory brands.
- “Be my own boss” was the No. 1 reason selected when asked “Why do you want to own your own business?”, with 88.4% of the responses in Q2 2020. That’s down slightly from 86.7% in Q1, but the same response rate as Q4 2019.
- The survey allowed multiple responses, and many entrepreneurs also selected “Income Potential” as an additional reason – it ranked a strong No. 2, with 71% […]