The International Franchise Association released a report this month detailing its economic forecast for 2024 and showing the projected franchise output across the U.S. economy at $893.9 billion.

Article published in FranchiseTimes.com, Matthew Liedke Feb 19, 2024 Updated Feb 19, 2024

Franchising showed growth in every economic metric last year and positive momentum is projected to keep rolling in 2024.

That’s according to the 2023 Franchising Economic Outlook Report, prepared by the International Franchise Association and FranData.

A major indicator of continued success is franchise output, which represents the total value of sales of goods and services. For 2024, the projected franchise output across the U.S. economy is $893.9 billion, a 4.1 percent increase from $858.5 billion in 2023.

“We think our economic forecast for 2024 is very encouraging,” said Michael Layman, IFA senior vice president of government relations and public affairs. “That franchising is growing faster than the […]

By: Michael Alston for Franchise Insights

January 17, 2024 – One of the historically most reliable pathways to filling the franchise sales funnel is under siege in 2024. Not only has it fallen to second place behind Microsoft in consumer “mindshare” regarding AI, it faces potentially disruptive regulatory threats, while committing unforced errors of its own in the name of privacy. And this is all happening in the same year that Meta faces a host of its own consumer demand, competitive and regulatory challenges.

Don’t get us wrong. Google is one of the greatest companies the world, and its free search and productivity tools have liberated the planet from vast knowledge gaps and unequal access to information. Google’s YouTube offering not only serves as the second most popular search engine, but also the world’s largest streaming service at over 2 billion users, more than ten times that of Netflix, the world’s largest paid service. Regrettably, it […]

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